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Visiolinks newsletter December 2011

Christmas is fast approaching and it is as always at this time of year the time to look back.

We have in 2011 seen a strong development in general in digital distribution, but especially in solutions for smartphones and tablets. Visiolink has for years provided solutions for media companies in Scandinavia and also experienced great interest from our newest markets in Germany, Holland and Belgium. The latter has now led us to create an office in Hamburg in order to support this market even better in the coming years.

The growth of digital solutions has also meant that we internally have grown and we are in the number of staff now twice as many compared to a year ago. We are naturally proud of this development and we wish that this gives us the foundation for the cooperation with even more media houses in 2012.

The newspaper needs the distribution network 365 days a year, so the Visiolink offices are obviously open between Christmas and New Year.

Jens Funder Berg, CEO, Visiolink

[Foto fra Ifra Expo 2011: Philip Martin Rusch]

Buy an iPad and get the newspaper subscription for free

Huffvudstadsbladet in Finland has in cooperation with a local Apple reseller chain created a truly unique Christmas campaign: Buy an iPad and get the iPad-newspaper subscription for free.

Read more here.

Many new Android apps

The explosive growth in the number of users on the Android platform has had the consequence that many media companies quickly have taken advantage of this new distribution opportunity to reach the readers on this platform. Apps for Android smartphones and tablets is the natural next step for media houses.

Read more here.

App of the Month: Lebensmittel Zeitung

App of the Month is the brand new App from Lebensmittel Zeitung in Germany. We recommend that you download this app and study its structure and design in detail.

This app is characterized by the fact that there has been taken great attention into the visual details to create the best possible reading experience. The app lets you read the 1:1 newspaper or read the articles in the article-view with the possibility of including of the article's photos in large format on the iPad screen, which is very suitable for this. The app also has direct links to the Lebensmittel Zeitung online content.

It is possible via the app to download a free version of the newspaper from on 12th of November and thus explore the app-options.

News from the Media World

More Digital-First Downsizing: The Guardian’s Print Edition Shrinks Again
Read more.
(Source: paidContent)

The Economist Sees The Rebirth Of Lean-Back Media
Read more.
(Source: paidContent)

Study finds frequent newspaper readers are more trusting
Read more.
(Source: Washington State University)

Visiolink establish new office in Germany

On the first day of January 2012 Visiolink opens a new sales office in Hamburg. The purpose of the office is to strengthen and develop our interface to the German media houses.